That may be fine for me but some of you are really wondering what I mean by it being a market based decision. Let me
make it plain and simple, in all business endeavors, “all”, there has to be a willing buyer and a willing seller,
i.e. “demand and supply”. Quite simply, if the market is dead, common sense “should” prevail to know’
it’s just not a good time to start a business, unless of course, you are starting a business which does well in a dead
market. I say this because I still hear people talking about getting their own authority. Dah, did I miss something? When
the market is bone dry and continuing on a downward spiral, we all do good just to keep our jobs, hoping and praying we’re
not next on the list of the graduates from the employment status to the unemployed status.
I only say graduates
not to add insult to injury but to encourage those that are out of work. One of the greatest secrets of life is that God uses
the bad things in or lives to propel us further and bless us, “If” we maintain our faith and confidence in him.
Oh but of course if you don’t believe, that may or may not include you, but if it does that’s reason enough to
consider a hard, fast and complete faith in him.
Bottom line I encourage anyone that has the opportunity to become
an Owner Operator to take a step forward. I only encourage you to use the common sense God gave you and be willing to wait
if in deed the situation calls for it. I can’t tell you the value of having a progressive open, prayerful mind,
I mean, I almost can’t describe to you in words what it takes to want more and be willing to go out there and lay it
all on the line for what you believe. There are a million reasons why people won’t take the big step, complacency, fear,
lack of ambition, lack of discipline just to name a few.
If you’re a Trucker, Like it or not, You are in BusinessWhat ever your job is, once you understand that you “individually”
are a business, the way you see yourself and everything you do is different. No longer do you see yourself as only a worker
in someone else’s grand plan, you begin to realize you are the grand plan. In trucking you have marketable skills but
if you don’t make yourself aware of the entire market you are limited to only the willingness of those you market yourself
to, which is not most beneficial for you. Of course the vast majority will never see them selves as anything more than a packaged
product; you take me out the box, use me til you’re done, put me back in the box and leave me there til you need me
Maybe that’s not the way you think of yourself, but had it ever occurred to you that your skills
are marketable? In a market environment if you know how to market yourself you can earn a much higher income than those that have greater skills but don’t know how to market themselves.
I’m not just talking about putting out resumes; I’m talking about keeping a constant pulse of the trucking market
or whatever market you’re in, to the extent that you can track opportunity and seize on it when the time is right. In
this book I’ll teach you the Trucker how you can market yourself strong in the market and take charge of your earning